Marketing… how to get your work noticed

Ok, so this is very old news, but still worth talking about. I really enjoy this artist’s work, but also most intrigued by the motives behind leaving work anonymously…  Either way, unique and delicious gifts celebrating all things ‘book’ or a ingenious marketing campaign ( when the artist is revealed, everyone is already talking about the work and the creator)… giving me ideas around how to break the cloak of an artists invisibility.